All speakers

Dr Sarah Drummond



Sarah is the Chief Digital Officer for Northgate Public Services and CEO of Snook. She is a designer and serial idea generator. She co-founded Snook, MyPolice, CycleHack, Dearest Scotland, Alloa Pride and The Matter. For this work she was awarded a Google Fellowship for her work in technology and democratic innovation and named as Good magazine’s 100 extraordinary individuals tackling global issues in creative ways. Sarah was given an honorary doctorate from the Glasgow School of Art for services to design in 2019.

In 2018 Sarah was named by Nesta and the UK’s mainstream publication the Observer as a New Radical, individuals who are tackling society’s biggest challenges.

Daily, Sarah is the CEO of Snook, an award winning global design consultancy based in London and Glasgow and the Chief Digital Officer of Northgate Public Services, supporting the business to design and deliver services fit for the 21st century. Snook are on a mission to design a world where people and planet thrive.

Sarah is a board member of Loch Lomond and Trossachs National Park, WithYou a mental health charity and Settle a charity dedicated to tackling the causes of youth homelessness.

She is a fellow of the RSA, sits on the Mayor of Hackney’s Digital Advisory Board, and is a fellow at the Edinburgh University centre for Service Excellence

Full Stack Service Design

In our mature design organisations we've honed our tools with design systems, sprint methodologies, team structures but even with this maturity comes challenges. Designing products and services goes beyond the user experience and design team alone. Organisational structure, policy decisions, business models, technology platforms and the procurement of them all impact the user experience. It can be frustrating when you bump up against it when trying to design a product or service, and even more so when you don't know how to influence these decisions. This talk will look at the model of full stack service design and share ways in which you can influence your internal stakeholders to make decisions which will make your job easier in designing products and services that meet user needs.

Q&A with Sarah Drummond and Akil Benjamin

Andy will take your questions for Sarah and Akil.

No Coffee Line

Avoid the queues and just bring your own refreshment of choice.