Product Strategy

Developing and managing products isn’t easy, but our expert speakers are here to help. Join our stellar line up for tips and techniques to get the most from your product teams, prioritise and plan effectively, and achieve consistently great outcomes.


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Come on in!

We're ready and waiting to welcome you to SofaConf, complete your profile on the platform and meet your fellow attendees, our contributors and sponsors. Grab a cuppa, an extra cushion or two...are you sitting comfortably as we're about to begin!

Welcome and Introduction from Andy Budd and Rachel McConnell

Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft
Rachel McConnell
Content Ops Manager and Curator of SofaConf
BT

The Secret Weapon To Finding Focus

Melissa Perri
CEO
Produx Labs

Too often companies bite off more than they can chew, spreading the teams thin across many initiatives. Now, more than ever it's important to make sure everyone is aligned and moving toward the same goals. But how do we do that? Enter, Product Strategy. Creating a robust Product Strategy framework is the key to making sure everyone is working on the most important things. No matter what level you are in the company, you can help bring focus by asking the right questions, crafting a great product strategy, and communicating up to leadership.

Q&A with Melissa Perri

Melissa Perri
CEO
Produx Labs
Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Andy will take your questions for Melissa.

Time for a stretch and a cuppa

Always wanted to know about how to make the perfect cup of coffee from home? Stuart from Coffee@33 our favourite Brighton coffee spot (and hells yeah we miss it) is here with ten minutes of tips and advice. Tune in to perfect your skills from bean to brew!

Outcomes Over Output

Josh Seiden
Designer, strategy consultant, coach, and author
Joshua Seiden

As a Product Manager, your job isn't to ship features. Your job is to change customer behaviour, and to do it in a way that creates value for you, your customers, your users, and the world. Easy right? In this talk, Josh will help you understand how products change behaviour, why it's important to your business that they do this, and how to go about doing exactly this.

Q&A with Josh Seiden

Josh Seiden
Designer, strategy consultant, coach, and author
Joshua Seiden
Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Andy will take your questions for Josh.

Break

Time for a break from sitting down, take a walk if you can, grab a cuppa maybe (or maybe a drink) We'll be back in 30 mins.

Advanced Facilitation: Using a Designer’s Toolbox to address Organizational Strategy

Haroon Aslam
VP of Design
ICF

An increasingly complex climate of strategic challenges mires the agility of organizations. The stakes are higher - from increasing ethical scrutiny of digital systems, evolving regulatory frameworks, through to a rising awareness towards sustainability. The answers aren’t clear, but the ability to foster cross-functional discussions within your organization has never been more important. Creating these inclusive moments across teams can help craft a common vision, helping each team contribute to the market challenge. Designers are uniquely positioned to facilitate these discussions and guide the development of strategic initiatives using prototyping & testing techniques typically reserved for customer experiences. There is rising recognition of tools like the Design Sprint, and other Design Thinking based workshops – these coincide with the maturity of design as a core discipline We frequently turn these tools outwards towards customer needs, it’s intuitive to rally collaboration around a researched & defined customer truth. With a few twists, experienced facilitators can turn these tools inwards and help their peers and executives better navigate complex problem spaces and manage multiple, competing truths.

Healing The Designer/Product Manager Divide

John Cutler
Product Evangelist
Amplitude

I am noticing a trend. Increasingly, I am seeing the rifts between designers and developers heal, and the rifts between developers/designers and product management widen. Why is this happening? What can we do to address this (often unhealthy) tension for the benefit of our customers, teams, and organizations? In this talk we will explore the why behind these shifts. Then we will focus on actionable “hacks” to move forward and improve. We’ll touch on potentially valuable mental models, frameworks, activities, safe-to-fail experiments, and “try this next week” calls to action. Throughout, I will try to share what I’ve learned speaking to product teams across a wide spectrum of contexts.

Q&A with John Cutler & Haroon Aslam

John Cutler
Product Evangelist
Amplitude
Haroon Aslam
VP of Design
ICF
Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Andy will take your questions for John & Haroon

Outro Day 1

Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Thanks to everyone for a brilliant Day 1 - a few words from Andy about tomorrow and the rest of the week.

Sofa Magic with the one and only Laura London!

Join one of the world's top female magicians, Laura London, for some dazzling displays of mind bending magic!

No Coffee Line

Avoid the queues and just bring your own refreshment of choice.