Product Strategy

Developing and managing products isn’t easy, but our expert speakers are here to help. Join our stellar line up for tips and techniques to get the most from your product teams, prioritise and plan effectively, and achieve consistently great outcomes.


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Come on in!

We're ready and waiting to welcome you to SofaConf, complete you profile on the platform and meet your fellow attendees, our contributors and sponsors. Grab a cuppa, an extra cushion or two...are you sitting comfortably as we're about to begin!

Welcome and Introduction from Andy Budd

Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

The Secret Weapon to Finding Focus

Melissa Perri
CEO
Produx Labs

Too often companies bite off more than they can chew, spreading the teams thin across many initiatives. Now, more than ever it's important to make sure everyone is aligned and moving toward the same goals. But how do we do that? Enter, Product Strategy. Creating a robust Product Strategy framework is the key to making sure everyone is working on the most important things. No matter what level you are in the company, you can help bring focus by asking the right questions, crafting a great product strategy, and communicating up to leadership.

Q&A with Melissa Perri

Melissa Perri
CEO
Produx Labs
Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Andy will take your questions for Melissa.

Time for a stretch and a cuppa

Always wanted to know about how to make the perfect cup of coffee from home? Stuart from Coffee@33 our favourite Brighton coffee spot (and hells yeah we miss it) is here with ten minutes of tips and advice. Tune in to perfect your skills from bean to brew!

Outcomes Over Output

Josh Seiden
Designer, strategy consultant, coach, and author
Joshua Seiden

As a Product Manager, your job isn't to ship features. Your job is to change customer behaviour, and to do it in a way that creates value for you, your customers, your users, and the world. Easy right? In this talk, Josh will help you understand how products change behaviour, why it's important to your business that they do this, and how to go about doing exactly this.

Q&A with Josh Seiden

Josh Seiden
Designer, strategy consultant, coach, and author
Joshua Seiden
Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Andy will take your questions for Josh.

Break

Time for a break from sitting down, take a walk if you can, grab a cuppa maybe (or maybe a drink) We'll be back in 30 mins.

Join us on the sofa - Community Session

More details coming soon, watch this space!

Talk Title TBD

John Cutler
Product Evangelist
Amplitude

More details coming soon, watch this space...

Q&A with John Cutler

John Cutler
Product Evangelist
Amplitude
Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Andy will take your questions for John

Outro Day 1

Andy Budd
Founder of Clearleft and Curator of SofaConf
Clearleft

Thanks to everyone for a brilliant Day 1 - a few words from Andy about tomorrow and the rest of the week.

Sofa Magic with the one and only Laura London!

Join one of the world's top female magicians, Laura London, for some dazzling displays of mind bending magic!

No Coffee Line

Avoid the queues and just bring your own refreshment of choice.