All speakers

Kelly Goto

Principal, CEO

gotoresearch, gotomedia

As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotoresearch LLC, which she began because of her belief in the power of Service Design to empower lives and fuel innovation. Over the last two decades she has focused her UX research and Ethnography towards this goal; working with clients such as Netflix, Citrix, Hyundai and Sony to meet the real needs of real people.

Her style and passion make her a popular keynote speaker, instructor and consultant on Applied Ethnography, Lean UX Processes and Emotional UX. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles., is used in corporations and university curricula in 22 languages.

As a popular speaker, author and supporter of the 2.0 Aging movement, Kelly maintains a balance between keynotes and coffee, devices and disconnecting.

Fieldwork From Home

Kelly Goto will take you through an in-depth yet practical look at conducting deep dive, remote research. A similar process to digital diary studies, she'll show you how to encourage self-reporting and documentation, how and when to prompt through a study, and several activities to spur brainstorming or establish needs. Kelly will take you through what tools to use (and what to avoid) and realistic ways to keep the study moving forward. She'll look at samples of the types of 'snippets' and insights that can be generated through these methods, and how this information feeds back into real-world product cycles.

Q&A with Kelly Goto

Andy will take your questions for Kelly

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