Lex Roman is a Product and Growth Designer based in Los Angeles. She runs her own independent growth design practice taking on projects, workshops and coaching. She works with teams to align business and customer value so growth is human-centric. Past work includes InVision, The Black Tux, Burner, Toyota, Nissan, Prosper, Joyable and Macys.com.
Practicing Growth Design
Designers have long been champions for the user—believing that good design is good business. Yet, design continues to be left out of strategic business decisions. Designers get paid less than their product, engineering and data counterparts. And design founders are such a rarity that entire VC firms are coming online just to support them. In this talk, Lex Roman explains how designers can better connect their work to the business. When designers directly contribute to business growth, their voices get heard and their ideas get investment. Lex will share four key skills that empower designers to deliver both customer and business value. Armed with these skills, you’ll be able to measure the power of your work and improve the impact you can have in your organisation.
Q&A with Lex Roman
Andy will take your questions for Lex
No Coffee Line
Avoid the queues and just bring your own refreshment of choice.