Content Strategy

Need to take your content to the next level, but not sure how to start? This day’s for you, whether you're a designer, team lead, product owner or content expert. From the comfort of your living room hear how world-class content designers and strategists create impact, integrate content into the design process, and scale the role of content.


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Come on in!

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Welcome to Day 4 - Content Strategy

Rachel McConnell
Content Ops Manager and Curator of SofaConf
BT

Designing Content For Emotionally Distressed Users

Amy Hupe
Content Designer and Design Systems Expert

Stress has a huge impact on the way we absorb information, but when we're in a crisis, having the right information is most critical. In this talk, Amy will explain how stress impacts our ability to understand and retain information, and how to design content for users in a crisis.

Q&A with Amy Hupe

Amy Hupe
Content Designer and Design Systems Expert
Rachel McConnell
Content Ops Manager and Curator of SofaConf
BT

Rachel will take your questions for Amy

Break

Have a stretch, have a cuppa, have a biscuit maybe. We'll be back in 30 mins.

How We Destroyed Content Design

Jonathon Colman
Senior Design Manager
Intercom

Leaders of content strategy and UX writing teams in product organizations are often asked to “do more with less.” So they stretch their teams to cover many products per person—sometimes 5-10 or more. This forces their team to constantly switch contexts, spend most of their days in meetings without reserving “maker time” to do the work, miss opportunities to have meaningful impact on product and design strategy, fail to develop as design professionals, and ultimately to burn out and leave the organization… only to repeat the cycle anew elsewhere. In 2020, we need to change our approach to content team leadership. There’s a better way forward for you, your team, and our industry: do less to achieve more. I’ll show you how we’ve completely re-written the content strategy playbook at Intercom so that everyone works on just one product at a time. You’ll see how we hold content designers accountable to work in the same ways and achieve the same results as product designers. And you’ll find out how this increases the team’s impact, improves their sense of fulfillment, and accelerates their professional growth, all while showing the organization the real-world outcomes of dedication content design work.

Q&A with Jonathon Colman

Rachel McConnell
Content Ops Manager and Curator of SofaConf
BT
Jonathon Colman
Senior Design Manager
Intercom

Rachel will take your questions for Jonathon

Break

Have a stretch, have a cuppa, have a biscuit maybe. We'll be back in 10 mins.

Clearleft Curates: Farai Madzima: Cultural bias in design(ers)

An extraordinary and relevant talk from Leading Design London 2019. Farai Madzima, UX Lead at Shopify (Canada) asks, can my cultural background influence how effective I am as a designer? The short answer is an emphatic yes! "I had no idea that this was a thing, or that it would matter in my work. Until my first design job at an agency in London. My cultural biases affected how I collaborated with team members who I thought of as senior. I even found myself unable to conduct user interviews with people I thought of as senior. These failures messed up a project and in the end, I got fired." This talk is for people who work in international teams and want to collaborate better across cultures.

On the sofa with Kristina Halvorson

Rachel McConnell
Content Ops Manager and Curator of SofaConf
BT
Kristina Halvorson
Content strategist
Brain Traffic

Rachel and Kristina will talk all things content, community and indeed Covid-19 from their sofas.

Q&A with Kristina Halvorson

Rachel McConnell
Content Ops Manager and Curator of SofaConf
BT
Kristina Halvorson
Content strategist
Brain Traffic

Rachel will take your questions for Kristina

Outro

Rachel McConnell
Content Ops Manager and Curator of SofaConf
BT

Wowzers! And that was Day 4 - a few words from Rachel to round up the day, stay tuned for tonight's fun and games.

Let us entertain you

During breaks we will be presenting a number of activities from music to magic to exercise sessions. Come join us!